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An idea whose time has come. The Foundation learned from a focus group of beauty editors that radiant skin is the new beauty ideal, and this was the inspiration for our campaign. Tanning is undesirable — it's not fashionable, or healthy, and is obsolete as a lifestyle. Natural, glowing, healthy skin is the look that everyone wants. After obtaining these valuable insights, The Skin Cancer Foundation coined the phrase Go With Your Own Glow. A series of color print ads initiated a fresh approach to the anti-tanning message and appealed to people to stop tanning.
Developed to encourage women to love — and protect — their skin, whatever its natural hue, the campaign is relying not just on health and safety information, but also on fashion. Once people stop associating beauty with tanned skin, we will really begin making headway in the fight against skin cancer.
We encourage you to read on for the latest makeup tips and trends to keep your skin healthy and looking great.
"Tanning as a life priority is over." "Skin that's not tanned is gorgeous." – Lois Joy Johnson, former Beauty and Fashion Director of MORE
"A healthy glow does not mean a tan and I think that's what we have to clear up. A healthy glow is your skin tone glowing. You — looking luminous." – Sarah Brown, Beauty Director of Vogue
“Taking care of your skin is almost, in and of itself, a type of foundation. It’s one step less in your makeup routine — you don’t have to cover up the wrinkles as much as you would if you’d spent 20 or 30 years in the sun.” – Jane Lockworthy, Beauty Director of W.
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Click Here To View the Go With Your Own Glow Video
A word of thanks:
The Foundation is very grateful to the beauty editors who contributed to the development of the campaign, which was created by Laughlin Constable as a gift to the Foundation. The Glow video was produced by beckstein productions, http://www.becksteinproductions.com/
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“I Didn’t Think it Could Happen to Me” |
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| Katie Donnar |
Until she was diagnosed with melanoma in March 2009, Katie Donnar, now 18, was one of the 2.3 million US teens who tan indoors every year. A fair-skinned blonde who never used sunscreen, Donnar had tanned at salons since she was 13. When she started to compete in local pageants in 2008, her mother bought her a tanning bed, which she used up to four times a week for 20 minutes at a time.
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Glamour and Glow: Pageant Contestants Take on Tanning |
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| Karissa Martin, Miss Ohio 2008 |
Three beauty pageant contestants have made skin cancer awareness their personal cause, and are campaigning against ultraviolet (UV) tanning, on stage and off. Their dedication springs from their history: all have personal experience with skin cancer.
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Getting Gorgeous - and Sun Safe - with Mineral Makeup |
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 Just what is mineral makeup? If you’ve opened a fashion magazine, you’ve seen an ad for these soft, shimmery cosmetics. Worn either as foundation or setting powder, mineral makeup gives the skin matte (no-shine) coverage and a natural-looking finish. And thanks to the sunscreen ingredients zinc oxide and/or titanium oxide in many formulations, mineral makeup can also supplement sun protection.
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Glowing vs. Tanning: Simon Doonan Talks Tough |
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Simon Doonan |
Over the years, the bronzed look has gone in and out of style. To find out if the appeal of tanned skin has finally fallen out of fashion for good, The Skin Cancer Foundation went right to the source. Read on for an exclusive interview with Simon Doonan, creative director for Barneys New York and author of Eccentric Glamour: Creating an Insanely More Fabulous You.
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Go With Your Own Glow in Magazines... |
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 Below are the magazines that have supported our Go With Your Own Glow campaign and featured a full-page PSA ad. Don’t forget to look for our new winter-themed ad in Star Magazine, MORE and Clean Eating – coming soon!
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Glow-How: A Step by Step Guide to Going with Your Own Glow |
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 Doris Day, MD
Have you ever noticed that some people seem lit from within? Their skin appears naturally luminous whatever its shade, from porcelain to richest ebony. They don’t necessarily have flawless features, but they know how to protect and enhance their skin’s natural radiance. These radiant people go with their own glow, and you can do the same.
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The Success of Glow is Making Us Blush!
 Go With Your Own Glow has been a huge success! Thanks to the $3.4 million in ad space donated by magazines including TIME, PEOPLE, O: The Oprah Magazine, Food & Wine, and SHAPE, our public service ad campaign has reached more than 280 million readers since 2008.
The ads are not just informative, they’re also gorgeous. Look for our latest, winter-themed PSA in titles such as Star, MORE and Clean Eating.
See where Glow has appeared.
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 Ironically for the beauty pageant contestants who continue to damage their skin by tanning for beauty’s sake, UV tanning is not a long-term beauty strategy. It ultimately increases the symptoms of skin aging, causing wrinkles, roughness, and brown spots. Suntanning and tanning beds also increase the risk of eye diseases, immune system problems, and skin cancers, including melanoma, the deadliest form of skin cancer.
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 With the recent release of teen phenomenon The Twilight Saga: New Moon and pale beauties like star Kristen Stewart in the spotlight, our public awareness anti-tanning campaign Go With Your Own Glow has become even more relevant. According to the UK’s Daily Mail, women are heading to the makeup counters in search of pale foundation to emulate their favorite vampire, and sales have risen by 200 percent. Though we’re not sure about fangs, we welcome the ‘Twilight effect’.
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